For Coca-Cola, Text Messaging Is Top Mobile Priority

If you want to reach every consumer on the planet, texting is the way to do that,” said Daly, speaking Friday at MediaPost’s Mobile Summit conference in Miami. To underscore his point, he noted that 2.3 trillion text messages were sent worldwide last year. And as one of the world’s most pervasive consumer brands, Coca-Cola is always interested in reaching as wide an audience as possible.