To get more comments in facebook, be negative. To get likes, be positive.

Unsurprisingly, status updates with more positive emotional words receive more likes, and those with more negative emotional words receive less likes. Slightly less intuitive is the fact that positive emotional updates receive fewer comments (perhaps there???s nothing more to say) whereas negative emotional updates receive more comments (perhaps as a consolation).


People also prefer to like a religious comment rather than commenting on it (perhaps it???s not a topic they wish to commit to). Status updates that use more pronouns receive more of both types of feedback, as do longer status updates. As for the one word category that correlates most negatively with both likes and comments? Sleep. [4]