Google will do just about anything to get social, like spend a rumored $182 million on San Francisco-based Slide, a head-scratcher of a deal. Some rumors say the price was as high as $228 million. Now, I???m happy for Max Levchin and his investors, but frankly, the deal shows that Google not only has no idea what to do about social, but actually lacks the imagination to even think of anything worthwhile on its own. If Google is really trying to go social and get on the social gaming bandwagon, this deal is comparable to buying a Kia and hoping it can help you race past a Mercedes AMG 65 on the Autobahn.
This is a joke, right? What makes Max Levchin social? Slide app is utilitarian, not social.